According to a European writer, "On the borders of the Great Indian Desert lies the state of Bikaner, a sandy plateau as large as Belgium and Holland combined. It has no rivers the rainfall if poor in the best of year and the wells which are immensely deed and yield crystal clear, delicious water are few and far between. For the greater part of the year coarse grass, heather and camel thom provide the only vegetation through during the brief seasons of the rains the landscape is miraculously transformed into a green pasture land, supporting large herd of cattle, goats, sheep and the thoroughbred camels for which Bikaner is famous". Due to these distinctive feature. Bikaner has become one of the largest tourist attractions of Rajasthan.

Hotel Jaidev Plaza named in profound memory of Major General Jaideo Singh Bhargava, who commanded the Bikaner Army in both 1st and 2nd world wars built to provide the tourists an easy and memorable stay at this beautiful city, inaugurated on 26th August, 1999 by the then Honorable Education Minister of Rajasthan. The hotel is run and managed by Mr. Jyoti Kumar Bhargava, a well trained hotel industry professional along with his brother Mr. Aniket Singh Bhargava,  Great Grand sons of Major General. Tastefully appointed rooms ensure great comfort of all modern amenities at economy of transport and stay in the desert kingdom. It is centrally located in the heart of the city with round 'o' clock room service, doctor on call, travel assistance and promises elegant stay.